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Customer Relationship Management CRM

Business Excellence Solutions

In actual market, very often the only element of differentiation between firms within the same sector, is the relationship with customers. Therefore is essential to properly manage the business processes for create customer loyalty and increase market share.

The Customer Relationship Management (CRM) is a set of tools that helps companies manage their relationships with the customers. This system allows employees to share information for improve sales success and provide an efficient customer service.

Functionality in three areas:

Marketing Area
Business records storage, analysis and self-assessment of competencies (strengths and weaknesses).

Sales Area
Planning and evaluation of the sales cycle processes, control of commercial operations, planning of the visits and contacts, communication between sales teams.

Customer Service Area
Instant access to the history of any customer, automatic redirection of requests from the customers to the appropriate department, database for telephone or online resolution of frequent incidents, customer email management, catalog production.